Why Should My Dental Practice have a Blog?
Filed under: Blogging, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Dental practices as well as all businesses who have a web presence should have a blog. Don’t take our word for it, click these links to see why!
6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
Study Shows Small Businesses That Blog Get 55% More Website Visitors
“If you blog, you know that it’s good for your business.”
Dental Marketing Hub provides a service to do the blogging for you, and it’s as simple as 1 2 3. Check it out, … and within several minutes you will have a new blog designed just for your practice. DMH will add a new blog post once a week for your dental practice. If you or other team members wish to add a blog article, all the better; Google and the other search engines will reward you for your blogging efforts. Just watch your rankings and patient traffic increase. What are you waiting for… just click here to get started!
Inbound vs. Outbound
Inbound Marketing vs Outbound Marketing
Marketing is changing and due to the fact that people are moving more and more into social media, the Inbound style of marketing is more about conversation others are having about your products and services.
The time has passed where you send out tons of emails, letters or faxes to possible targets – or put an ad in a newspaper. The costs are too high to acquire a new client.
People don’t like it when they are interrupted endlessly with Outbound marketing. The way is now to get them interested, communicate with them and direct them to your website where they can interact with you.
The newest researches show that this way costs only a 10th (or less) than before. Additionally your audience increases dramatically, and if they receive value, will spread the word about you.
But this means that you have to change your marketing strategy dramatically. You must present yourself in a much more personal way than before:
“People don’t buy from shops or websites – they buy from people”
This means that you have to create a presence on the internet that people are aware of you – we call this visibility. And that your web presence attracts people to you – and your services and products.
And it will build and raise the awareness of your brand – locally and international.
It will be some effort at the beginning, but it’s long-lasting. An ad in a newspaper has a very short life-time, it costs money – and this multiplies the more often you use it.
This slogan says all:
“Outbound is temporary – Inbound is forever”
There is nothing more to be said.
Global Market Hub and Quma Learning Systems, Inc. sign Independent Contractor Agreement
April 1, 2010 — Paso Robles, CA – Global Market Hub and Quma Learning Systems, Inc. signed an Independent Contractor Agreement to promote and enhance sales of Quma training seminars, eLearning modules, workshops, and/or keynote speeches. Global Market Hub has chosen Quma Learning Systems, Inc. for their exceptional quality and vast experience in corporate training and personal development.
Global Market Hub (http://www.globalmarkethub.com) is active in creating marketing & sales training process for dentists using Business Market Management; Understanding, Creating, and Delivering Value along with Inbound / Outbound Interactive Internet Marketing. All available services for dentists can be found at (http://www.dentalmarketinghub.com) . In addition, Global Market Hub is in the business of helping small to medium sized companies realize the remarkable power of the Internet by reaching consumer societies who desire and want their products or services. We will expand your “Customer Acquisition” environment to the areas of the world you are most interested in reaching.
Quma Learning Systems, Inc. (http://www.quma.net) works with businesses and corporations, large and small, including many of the Fortune 500, as well as individuals, governmental organizations, educational institutions, and charitable foundations, assisting people to reach higher and farther through more effective use of their most crucial resource—the minds of their people. Founded in 1985, Quma Learning has had the privilege of working with and for many of the finest organizations in the world today.
Michael Haschek Receives Certification in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program
Bad Ischl, January 17, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Michael Haschek as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges Haschek’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
Haschek joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.
To complete the Inbound Marketing Certification, Haschek completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)
Michael Haschek is offering his know how as service either via Dental Marketing Hub or via his private page http://www.haschek.com/inbound_marketing.html.
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)
This certification is administered by HubSpot.
About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.
Global Market Hub and HCITEK Pvt Ldt Sign a Collaboration Agreement for Website Development
January 22, 2010 — Paso Robles, CA – Global Market Hub and HCITEK Pvt Ldt sign a collaboration agreement for website development. Global Market Hub has choosen HCITEK for their exceptional quality and vast experience in website developement.
Global Market Hub (http://www.globalmarkethub.com) is active in creating marketing concepts for dentists using Inbound and Outbound Interactive Internet Marketing. All available services for dentists can be found at http://www.dentalmarketinghub.com . Global Market Hub also helps California small businesses find the best available insurance quotes possible; http://www.einsurancehub.com .
HCITEK Pvt Ltd (http://www.hcitek.com) is a company providing website development and programming. Hcitek is an established web solutions company delivering web development services of any complexity to clients worldwide. Being in IT business for over 10 years, Hcitek has a strong team of skilled experienced IT experts. They are well know as the creators of RupieeMail.
2010 Is All About Change!
Filed under: Interactive Internet Dental Marketing, Internet Marketing
Change is with us; how dentists embrace change will determine how well their practices will do in the coming weeks, months, and years ahead. To ignore change, and think one can continue to achieve the same results achieved in prior years, is a grave mistake.
Inflation, recession, depression, or whatever we are experiencing is an indication that change is happening to business and adjustments must be made, and made quickly to stay in business. Change does not need to be a negative thing; how we react to it is most critical.
The dental industry is also seeing change — in technology, treatments, and the way dentists market to their patients. The manner in which a dentist adjusts his or her practice to change will determine the success of the practice.
Patients are also experiencing change, and with this change will come new needs and desires. Dentists will need to communicate to their patients that they have the professional skills and experience to meet patients’ needs — how will dentist inform their patients effectively that they have a solution for them.
The key is not only being ready, but in proactively marketing these services to their patients to develop the need. We are experiencing a paradigm shift in the way dentists communicate with their patients. In order to inform and educate potential or existing patients, dentists will need to know that traditional marketing is dead or dying; patients are no longer turning to print media for information. Instead they are embaracing everything digital, which is why Interactive Internet Marketing is key for future success.
Now is the time to embrace this change, your practice will depend on it.
HERE’S THE PLACE TO INEXPENSIVELY FIND NEW PATIENTS.
MediaPost just reported that Forrester Research is predicting that the spending for internet-based, interactive marketing campaigns will grow 11% this year!
And where is this growth coming from? According to Forrester Research, it is moving from “traditional media to digital channels”. Forrester Research is “…a technology and market research company that provides pragmatic advice…[and] that creates forward-thinking research…” according to their website.
Research Magazine says that the total amount of marketing spending “which includes [internet] search, E-mail, social media [marketing] and mobile marketing, is expected to double… by 2014”. A recent survey referenced by Forrester Research shows that 60% of marketers are going to increase their [internet] interactive budgets, while 40% of them plan to cut their traditional media budgets.
These numbers demonstrate a significant trend away from print media in particular. Now, why are major companies moving away from traditional marketing strategies? The following from Forrester Research will help answer that question: “The growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers” [emphasis added]. So, major companies are now realizing that to get their messages in front of customers, they have to market on the internet because this is where the customers are to be found now.
This trend is expanding to all devices that allow for internet access: even mobile devices. The biggest budget gains are expected in Mobile and social media – increasing respectively by 70% and 60% in 2009. E-mail marketing and Search Engine marketing is expected to increase as well.
For dentists looking for a low-cost, effective strategy for targeting new patients, there is no better way than through “digital channels” including search-optimized websites, email, social media, and Mobile marketing.
Please feel free to contact us if you have any questions regarding your marketing strategy.
Morris Harmor, Marketing at Global Market Hub.
Interactive Internet Patient Acquisition made Sustainable
Here and there and now again we find something worth while to put into place that is sustainable and appears to stay with us for the long haul. The Internet is here to stay for at least the foreseeable future. It makes since to embrace it and implement it into our businesses with a degree of passion we have given to none other.
Can your dental practice afford to ignore the Internet? To do so is to deny yourself the single greatest opportunity to strengthen and grow. Regardless of whether or not you sell goods or services directly online, an Interactive Internet marketing strategy is capable of generating the new business that could transform you from a local enterprise into a global player. Your internet strategy is your unique blueprint for wider success.
Interactive Internet marketing strategy – complementing your overall business objectives deciding on what you want to achieve from the Internet is vital. The foundations of any Internet marketing strategy should be dictated by your overall business objectives and focus on the three core areas:
• Consolidation – meeting the demands of existing patients
• Growth – targeting and attracting new business
• Efficiency – maximizing return on investment (ROI)
Only once you’ve decided on what you want to achieve in these core areas can you begin to plot an Internet marketing strategy that systematically addresses your business aims. Embarking on a plan of action without clearly defining your goals is merely throwing money into the wind.
Need help with your Internet marketing strategy? Get in touch with us and let us help you grow your business?
We’re Internet Marketing and Sales experts and we work with dental practices of all sizes to help them make more money from their online marketing programs. You can mix and match our sales techniques and dental marketing solutions along with web technologies to get the best results for your business from as little as $69.00 per month. We offer “Instant Rankings”, “Link Building” campaigns, “Search Optimized Content” and copy-writing, PPC campaigns, Website design and build, and a whole host of specialized sales and marketing expertise to get the traffic through to your site, and to get that traffic to convert into sales.
Dental Marketing Hub – the no nonsense interactive Internet marketing company for the 21st Century.
We’ve got nearly a two decade’s experience in all things web and a combined sixty years of sales and marketing experience. Whether you’re a new start-up, a regional operation or a multi-national dental corporation, we can help with your Interactive Internet marketing. We adopt an uncomplicated approach to business – our strong project management principles and systems ensure everything happens as and when it needs to, with as little fuss as possible and with the best results.
So if you’re looking for an Interactive Internet marketing company to maximize your return on investment, that values customer service and deliver the highest standard of products and services – then talk to the Dental Marketing Hub a company that delivers in spades. Get in touch today.