Filed under: Email Marketing, Interactive Internet Dental Marketing
New research suggests that preventing oral bacteria called Treponema denticola from ganging up with other pathogenic oral bacteria could help prevent gum disease and tooth loss.
ScienceDaily (Feb. 7, 2012) — “Researchers from the University of Bristol have discovered that a molecule on the surface of Treponema called CTLP acts as the key pass that grants the bacterium access to the community, by allowing it to latch onto other oral bacteria. Once incorporated, CTLP in conjunction with other bacterial molecules can start to wreak havoc by inhibiting blood clotting (leading to continued bleeding of the gums) and causing tissue destruction.” http://www.sciencedaily.com/releases/2012/02/120207202628.htm
This research supports previous lab studies and reports on the harmful effect of oral bacteria. (Your Dentistry Practice) regular encourages and tells patients to brush teeth daily and maintaining a healthy mouth is vitally important to keep harmful mouth bacteria at bay. Dr. (Your Name) educates his patients about proper techniques to for brushing teeth. He knows that brushing at least twice daily can prevent future gum disease.
Visit (Your Dentistry Practice at xxx S Santa Fe Street, xxxx, California.
Filed under: Blogging, E-appointments, Employee Performance, Inbound Marketing
You spent a small fortune on dental school that more than likely included loans that took you years to pay off, but you did it!!! Now you have your own practice, toasted the day you sent that last loan repayment check, and thought “now I am sittin pretty”! You thought easy street was the road you were on until, WHAM, the recession hit. Now, you’re not sure how your going to pay your office bills, much less take a paycheck for yourself. You’ve been dipping in to your savings and the account is low. Well, you could reduce your staff and make the remaining employees work even harder, but that will just stress you out more! You could try to cut cost by reducing the supplies you order, but when you run out of gloves, your patients may not be very happy.
What? Stress and bills and set backs were not what you expected? What were your expectations? How many of those expectations have you met? How many do you meet on a regular basis? Your scratching your head right now!! In reality, you have just been going through the motions thinking that it would lead to the pot of gold, but it won’t.
The Buck Stops Here! Stop passing up the money you could be making, stop going through the motions. Dental Market Hub can help you get on the road to meeting your goals! Call us now at 805-423-2512 or email us at email@example.com.
A well trained staff can escalate your production. A dental office does not hinge on one pivotal person. It takes a complete team to make your office run smoothly and efficiently. You need your staff if you want to have a successful business that makes you money. Your staff needs training and guidelines to be productive. Most dentists give a new staff member a sheet of paper with a job description on it. Throughout the day you may tell your staff how you want them to handle each situation, but seldom does a dentist tell the staff what they expect from them. Job descriptions are much different than job expectations. While most employees will perform the functions of their job descriptions, a good employee that knows what your expectations are, will regularly meet and exceed your job expectations.
If you’re not sure on the difference, let’s make it simple:
Cleaning an operatory after a patient leaves is a job description. Telling an assistant that you expect them to clean the room as if the last patient had AIDS and she/he was going to be the next patient in the chair, so it needs to be absolutely sterile every time, is an expectation.
Expectations exceed job descriptions. Set expectations and your staff will surprise you on how well they meet them!
Now if you are that handy dandy, you can do it better than anyone, hands on, micro manager, you will not get the same results. Good employees will exceed your expectations daily, however if you micro manage them, they will shut down and stop performing to their full ability. Consciously or sub-consciously your staff will underperform because you are going to check every move they make anyway. Why should they continually try to get better, you will catch any and every mistake and bring it to their attention anyway! If your staff is under performing and you are having to run everything, then you are all working harder, producing less, and MAKING LESS MONEY.
CALL US NOW at 805-423-2512 or email us at firstname.lastname@example.org and we can help get you and your staff back on track to working smart and making the money you deserve!
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
You come to the office everyday intent on giving every patient the best quality care that you can. Inevitably, the patients complain about the cost of treatment and how they just bought YOU a new car. Although you know that you receive only a portion of the profits your business is making, you start to feel uncomfortable and even embarrassed about the amount of money you make. You rationalize that you spent a lot of time and money on dental school and you deserve the pay you get. You know it is not as much as some doctors are making, but still you feel guilty and little by little it causes your positive attitude to diminish and it decreases the satisfaction you get from your work. You imagine telling the patient where to get off, but you can’t really tell a patient off now can you! Well, you could, but that wouldn’t be the wisest business decision!
The problem really isn’t that the patients like to complain and remind you of how much money you make. The problem is that the patients haven’t come to appreciate the work that has been done for them and you have not properly instilled the trust they need to consider you the Best Dentist Ever.
So maybe if you just smile a little more and tell them you’re the best, they will buy it and you can be happily guilt free!! Or you can learn better ways to present yourself and your treatment plans so patients will accept more treatment and not complain about the price! Call us now at 805-423-2512 or email us at email@example.com to eliminate your guilt factor.
Filed under: Employee Bonus, Employee Performance, Performance Management
Every day you stress about production and collections. Will you have enough money to cover your overhead? Patients complain about the cost of treatment and you think to yourself, how could they be so ignorant to the fact that you spent a lot of time and money becoming a dentist, you have a lot of bills to pay, you have staff you are responsible to pay on time, malpractice insurance, and so on. In your mind you break it down by how much you personally make per hour and you’re not happy with it. Some days it’s enough to make you throw in the towel.
Open your mind to the fact that your staff stresses in the same manner. They come to work every day, give your patients the best care they can, do everything you ask of them, and still struggle to make their bills each month. They get frustrated that they seem to work harder, but do not gain financially. When they approach you about a raise, you respond with the same excuse that every dentist has used for the last 50 years… I can’t afford to give you a raise right now. Without you seeing, their eyes are rolling to the back of their head because you’re still sporting your tan from your two week vacation in the Riviera! A vacation they will never be able to take! They start looking for a new job so they can get the raise they deserve. You now have to interview, hire, and train new staff, which costs you money.
If you think your patients don’t notice the entire staff turnover, you’re wrong! Even if a patient only comes for their 6 month checkup, they notice if the staff is new. When patients constantly see new staff members they begin to question your ability as a dentist. If the staff won’t stay, why would the patients!
So here are the facts:
1. When employees feel like they are making what they are worth, they are more productive and remain loyal to employers.
2. When you have low staff turnover, patients will trust you more and be loyal.
3. When patients are loyal, they commit to more treatment and refer more people.
So go ahead, give your staff the raise they deserve, or sweeten the deal, then you can have the raise you deserve!
Making what you are worth is more important than ever, for you and your staff. For help in finding inventive ways to implement a compensation program that will work for you CALL US NOW at 805-423-2512 or email us at firstname.lastname@example.org.
Day after day it is the same old thing. You are shocked that your staff can’t seem to get one thing straight without being told exactly how to do it or exactly what to say. Is it your imagination or are they really getting worse with each day that passes?
You have a morning huddle with your staff every day, so you’re feeling pretty good about yourself! You let them tell you how much the office produced and collected the day before and what they expect the numbers will be that day. You talk about if there are any concerns with scheduled patients and determine where you can fit in any emergencies. You may even offer a few words of encouragement for a productive day. Then it happens! You start seeing patients! Within an hour you started the unconscious routine of huffing and puffing the second something goes wrong, you get a little snappy when your assistant is not reading your mind fast enough, you mumble under your breath because the front desk threw in an emergency at the wrong time, and you just rolled your eyes when the hygienist explained to you that her patient didn’t want to wait for an exam. On top of all your body language communication, as politely as YOU can, you are telling the staff every move to make with every patient and every phone call. By noon your frustration level is so high that you want to scream.
Nope! It is not your imagination at all! You have successfully turned your staff into trained monkeys! They don’t make a move without a direct order from you! The initiative they once showed has been diminished by your subtle criticism of their efforts. You have been completely unaware that you have lead your team to the bottom of the production latter. Soon your office will be swinging from the rafters! Wonder what your patients think? They are probably not having positive thoughts of trust and faith in you and your staff!
ALL IS NOT LOST! Think back to when you were younger. Think about the jobs you had before you became a dentist. Did you have great bosses or did they leave much to be desired? Which qualities have you emulated? You have the ability to be a great leader for your team! If you learn leadership skills you can turn your team back into motivated professionals. At Dental Marketing Hub we can help you learn the advanced leadership skills you need which will reduce your stress and ultimately increase your production. CALL US NOW at 805-423-2512 or email us at email@example.com and lead yourself into a better future without trained monkeys!
Filed under: Blogging, E-appointments, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Ms. Jones came for her first appointment with you. She filled out the forms and waited to be seated. Your assistant took her back to an operatory and took a full set of x-rays. You waltz in and greeted Ms. Jones making all the necessary pleasantries. You reviewed her x-rays and intelligently explained to her what was wrong with her teeth. At the end of the appointment Ms. Jones paid her bill, but refused to schedule her next appointment using the excuse she would have to check her calendar then call. You just chased her right out the door!!!
Even though, you may very well be the most charming person on the planet, are the patients really buying what you’re selling? Believe it or not, not every patient trust that you actually know what you’re doing! They came in for a routine visit and you’re telling them they need treatment. Dollar signs are flashing in their head, along with the thoughts of “is this doctor for real”! The patient wants to trust you, but they don’t. The patient never gains the trust they need and they leave the practice.
Considering that most doctors and staff tend to treat patients like they are part of the procedure instead of a valued customer with individual needs, you lose the patient. You need to meet their expectations before they can commit to calling you their dentist. Learning how to meet each person’s expectations and figuring out what motivates each individual to buy will increase your patient retention, raise your treatment plan acceptance rate, and multiply your profits.
Smiling politely and asking Ms. Jones how her day has been, isn’t enough anymore! Patients no longer go year after year to the local dentist because it’s close to their house or because their whole family has been going there for years. Patients want to go to the dentist that they feel a connection with and who they think they can trust. They want to know that they are getting the best dental treatment and GUESS WHAT; they are willing to pay for it!
You can’t blame anyone but yourself and you can’t hide from what your numbers say about your retention rate. So go look in the mirror and tell yourself that you can fix this!! At Dental Marketing Hub, we can show you and your staff how to effectively analyze each patient so that you can meet their expectations. Call us now at 805-423-2512 or email us at firstname.lastname@example.org and we will help you stop chasing patients out the door!
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
What could Dental Implants do For Me?
by Dr. Doe,
You might have asked yourself at some point while reading your information report or one of my emails ,”Well, Doctor, what could dental implants do FOR ME?”
First of all, it’s a life changing option to actually address the problems, not just cover up this ugly situation. Here are the benefits:
- You might regain 90% of your chewing force taking you back to the way you could eat when you were 18 years old. Research shows us that has been well studied.
- It aids you to more fully chew your food for proper digestion with confidence and comfort.
- It could give you back the 10 years of life that was taken from you when you lost your teeth.
- It can STOP the permanent loss of jaw bone.
- You could gain the force to eat more closely to natural teeth.
- You might enjoy the taste of your food without additive to hide the messy denture adhesive and thick plastic bases.
- Now you can enjoy eating while reducing your salt and sugar intake to help control high blood pressure and diabetes.
- You might not experience that gagging feeling from loose fitting dentures.
- Your appearance could improve with confidence when you smile, talk, and laugh with friends and family.
As you can see, there is a lot to be offered from dental implants. But it can only happen for you if you take the next step and pick up the phone and call my office at: (760) 567-1234.
Committed to transforming your life,
We look forward to hearing from you! Please call our office today 760.567.1234 to schedule your appointment. If you have questions on payment options available or insurance benefits, we will be happy discussing your concerns and needs when you call!
If you would like to brand your emails and send patient messages like this one; we can help you. Simply supply us with your patient email addresses and presto, the email is on its way. We create a private data base for you which is secure and safe. This information will not be sold or transfer to other parties.
Our customer relation management system is designed to help Doctors communicate with their patients. Emails, special occasions, news letters, white papers or your latest blog copy.
Each email has social media links to facebook, twitter, your web-site and other soical booking sites. This attracts back links, attracts new patients and the search engines love it!
The new way to market for the 21st Century. Contact us today; you will be amazed at the results you get!
Dental Marketing Hub
Please consider the following proposal! We would like to link to your website, and have you link to ours. In the Internet world, this is important to generating quality traffic and helping one another generate additional business. Consider the following:
Link building is an important aspect of SEO (Search Engine Optimization) and Internet Marketing strategies. Before indulging into the question why link building is important, it is what one actually understands by link building? Ideally and logically speaking, Link building is the process of creating quality inbound links to your website, by way of creating smart working reciprocal link.
When you build links you substantially increase the possibility of getting quality traffic on your website. By quality traffic it means that only those people make the visit to your website that either have same nature of business (dentistry), or are interested in purchasing your products and services. This directly has affect on the sales with your sales chart taking an up swing.
Another big advantage which is related to the previous one is that when quality traffic pours to your website, your website would be seen as a serious business place over the online market, and people would flock on your website yielding you prolific gains. What’s more, when you indulge in the links building process, you are in a way generating high powered online visibility, and making people aware about your products and services. In fact, it’d not be wrong to say that links building makes your website more credible.
Further more, when you go for a colossal link building process, you are also aiming the search engine crawlers to rank you high out there. Your website pages would be indexed by the search engines, and they would be thrown on top ranking, which again would yield more business.
If you are open to this proposal we would like to hear from you. It is quite simple to add a link if you have access to your CMS (Content Management System) for your website. Otherwise, you will need to contact your web developer and they can add the link. This will take less than 10 minutes to accomplish. The benefits far out weight the investment of 10 minutes to exchange links.
Please respond if interested in a (link) exchange. You can contact us at: email@example.com
We are pleased to introduce you to E-appointments, the most comprehensive online scheduling suite on the market.
Our scheduling suite includes:
- An integrated online scheduling program that allows patients to schedule an appointment online at any time
- A 24/7 live customer support center to schedule appointments for patients when online access is not available
- An innovative iPhone/iPad application that allows you to manage your schedule from any location
- If you already have a webpage, the scheduling suite includes a widget that can be incorporated into you website
- Automated calls and SMS reminders to minimize your patients no show rate
- Live chat for technical support
- Many other outstanding features
The world is heading towards electronic solutions, and patients want to have the ease and convenience of scheduling their appointments online. Keep up with the current demands and make your appointments easier to manage, reliable and organized with e-Appointments. We look forward to being a part of your success.