The Buck Stops Here!
Filed under: Blogging, E-appointments, Employee Performance, Inbound Marketing
You spent a small fortune on dental school that more than likely included loans that took you years to pay off, but you did it!!! Now you have your own practice, toasted the day you sent that last loan repayment check, and thought “now I am sittin pretty”! You thought easy street was the road you were on until, WHAM, the recession hit. Now, you’re not sure how your going to pay your office bills, much less take a paycheck for yourself. You’ve been dipping in to your savings and the account is low. Well, you could reduce your staff and make the remaining employees work even harder, but that will just stress you out more! You could try to cut cost by reducing the supplies you order, but when you run out of gloves, your patients may not be very happy.
What? Stress and bills and set backs were not what you expected? What were your expectations? How many of those expectations have you met? How many do you meet on a regular basis? Your scratching your head right now!! In reality, you have just been going through the motions thinking that it would lead to the pot of gold, but it won’t.
The Buck Stops Here! Stop passing up the money you could be making, stop going through the motions. Dental Market Hub can help you get on the road to meeting your goals! Call us now at 805-423-2512 or email us at info@dentalmarketinghub.com.
Eliminate The Guilt Factor
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
You come to the office everyday intent on giving every patient the best quality care that you can. Inevitably, the patients complain about the cost of treatment and how they just bought YOU a new car. Although you know that you receive only a portion of the profits your business is making, you start to feel uncomfortable and even embarrassed about the amount of money you make. You rationalize that you spent a lot of time and money on dental school and you deserve the pay you get. You know it is not as much as some doctors are making, but still you feel guilty and little by little it causes your positive attitude to diminish and it decreases the satisfaction you get from your work. You imagine telling the patient where to get off, but you can’t really tell a patient off now can you! Well, you could, but that wouldn’t be the wisest business decision!
The problem really isn’t that the patients like to complain and remind you of how much money you make. The problem is that the patients haven’t come to appreciate the work that has been done for them and you have not properly instilled the trust they need to consider you the Best Dentist Ever.
So maybe if you just smile a little more and tell them you’re the best, they will buy it and you can be happily guilt free!! Or you can learn better ways to present yourself and your treatment plans so patients will accept more treatment and not complain about the price! Call us now at 805-423-2512 or email us at info@dentalmarketinghub.com to eliminate your guilt factor.
YES, YES YOU DID! YOU CHASED THAT PATIENT RIGHT OUT THE DOOR!
Filed under: Blogging, E-appointments, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Ms. Jones came for her first appointment with you. She filled out the forms and waited to be seated. Your assistant took her back to an operatory and took a full set of x-rays. You waltz in and greeted Ms. Jones making all the necessary pleasantries. You reviewed her x-rays and intelligently explained to her what was wrong with her teeth. At the end of the appointment Ms. Jones paid her bill, but refused to schedule her next appointment using the excuse she would have to check her calendar then call. You just chased her right out the door!!!
Even though, you may very well be the most charming person on the planet, are the patients really buying what you’re selling? Believe it or not, not every patient trust that you actually know what you’re doing! They came in for a routine visit and you’re telling them they need treatment. Dollar signs are flashing in their head, along with the thoughts of “is this doctor for real”! The patient wants to trust you, but they don’t. The patient never gains the trust they need and they leave the practice.
Considering that most doctors and staff tend to treat patients like they are part of the procedure instead of a valued customer with individual needs, you lose the patient. You need to meet their expectations before they can commit to calling you their dentist. Learning how to meet each person’s expectations and figuring out what motivates each individual to buy will increase your patient retention, raise your treatment plan acceptance rate, and multiply your profits.
Smiling politely and asking Ms. Jones how her day has been, isn’t enough anymore! Patients no longer go year after year to the local dentist because it’s close to their house or because their whole family has been going there for years. Patients want to go to the dentist that they feel a connection with and who they think they can trust. They want to know that they are getting the best dental treatment and GUESS WHAT; they are willing to pay for it!
You can’t blame anyone but yourself and you can’t hide from what your numbers say about your retention rate. So go look in the mirror and tell yourself that you can fix this!! At Dental Marketing Hub, we can show you and your staff how to effectively analyze each patient so that you can meet their expectations. Call us now at 805-423-2512 or email us at info@dentalmarketinghub.com and we will help you stop chasing patients out the door!
Doctor, email Marketing Attracts new Patients!
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
What could Dental Implants do For Me?
by Dr. Doe,
Hello,
You might have asked yourself at some point while reading your information report or one of my emails ,”Well, Doctor, what could dental implants do FOR ME?”
First of all, it’s a life changing option to actually address the problems, not just cover up this ugly situation. Here are the benefits:
- You might regain 90% of your chewing force taking you back to the way you could eat when you were 18 years old. Research shows us that has been well studied.
- It aids you to more fully chew your food for proper digestion with confidence and comfort.
- It could give you back the 10 years of life that was taken from you when you lost your teeth.
- It can STOP the permanent loss of jaw bone.
- You could gain the force to eat more closely to natural teeth.
- You might enjoy the taste of your food without additive to hide the messy denture adhesive and thick plastic bases.
- Now you can enjoy eating while reducing your salt and sugar intake to help control high blood pressure and diabetes.
- You might not experience that gagging feeling from loose fitting dentures.
- Your appearance could improve with confidence when you smile, talk, and laugh with friends and family.
As you can see, there is a lot to be offered from dental implants. But it can only happen for you if you take the next step and pick up the phone and call my office at: (760) 567-1234.
Committed to transforming your life,
Dr. Doe
We look forward to hearing from you! Please call our office today 760.567.1234 to schedule your appointment. If you have questions on payment options available or insurance benefits, we will be happy discussing your concerns and needs when you call!
Doctor,
If you would like to brand your emails and send patient messages like this one; we can help you. Simply supply us with your patient email addresses and presto, the email is on its way. We create a private data base for you which is secure and safe. This information will not be sold or transfer to other parties.
Our customer relation management system is designed to help Doctors communicate with their patients. Emails, special occasions, news letters, white papers or your latest blog copy.
Each email has social media links to facebook, twitter, your web-site and other soical booking sites. This attracts back links, attracts new patients and the search engines love it!
The new way to market for the 21st Century. Contact us today; you will be amazed at the results you get!
Dental Marketing Hub
http:/www.dentalmarketinghub.com
info@dentalmarketinghub.com
805-423-2512
How is your Dental Practice Health
Filed under: Blogging, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Doctors, have you ever asked yourself this question: Am I driving my dental practice or is it driving me? Don’t be surprised by the answer you get. Many business owners get the same answer, and conclude that they are not driving their businesses, but just merely working at a job.
Here’s another shocking statistic. Less than one in every 100 business owners will never create the wealth, lifestyle or level of success they are after. The stark reality is that your dental practice is doing one of the following:
1. Growing and meeting the goals and objectives set forth in your business plan
2. Holding it’s own, or just barely meeting goals and objectives
3. Losing money
4. Dying
You are serious about your dental practice or you wouldn’t be there. Being serious about it, your goal is not about just surviving, it is about generating capital, improving your bottom line and growing.
Do yourself a favor and answer the following questions on the Dental Practice Health Assessment form that has been designed to rate your dental practice in relation to the ideal practice. It will be a good exercise to see where you are strong or where you might be weak.
We know Einstein’s definition of insanity; “doing the same thing over and over again and expecting different results”. Think about this quote for a second and ask yourself, does this quote apply to the way you run your dental practice? Have you been doing the same thing over and over again expecting different results?
Let’s find out, go ahead and answer the question honestly on the “Dental Practice Health Assessment” form. Click to get: “DENTAL PRACTICE HEALTH ASSESSMENT”
Why Should My Dental Practice have a Blog?
Filed under: Blogging, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Dental practices as well as all businesses who have a web presence should have a blog. Don’t take our word for it, click these links to see why!
6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
Study Shows Small Businesses That Blog Get 55% More Website Visitors
“If you blog, you know that it’s good for your business.”
Dental Marketing Hub provides a service to do the blogging for you, and it’s as simple as 1 2 3. Check it out, … and within several minutes you will have a new blog designed just for your practice. DMH will add a new blog post once a week for your dental practice. If you or other team members wish to add a blog article, all the better; Google and the other search engines will reward you for your blogging efforts. Just watch your rankings and patient traffic increase. What are you waiting for… just click here to get started!