Eliminate The Guilt Factor
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
You come to the office everyday intent on giving every patient the best quality care that you can. Inevitably, the patients complain about the cost of treatment and how they just bought YOU a new car. Although you know that you receive only a portion of the profits your business is making, you start to feel uncomfortable and even embarrassed about the amount of money you make. You rationalize that you spent a lot of time and money on dental school and you deserve the pay you get. You know it is not as much as some doctors are making, but still you feel guilty and little by little it causes your positive attitude to diminish and it decreases the satisfaction you get from your work. You imagine telling the patient where to get off, but you can’t really tell a patient off now can you! Well, you could, but that wouldn’t be the wisest business decision!
The problem really isn’t that the patients like to complain and remind you of how much money you make. The problem is that the patients haven’t come to appreciate the work that has been done for them and you have not properly instilled the trust they need to consider you the Best Dentist Ever.
So maybe if you just smile a little more and tell them you’re the best, they will buy it and you can be happily guilt free!! Or you can learn better ways to present yourself and your treatment plans so patients will accept more treatment and not complain about the price! Call us now at 805-423-2512 or email us at info@dentalmarketinghub.com to eliminate your guilt factor.
YES, YES YOU DID! YOU CHASED THAT PATIENT RIGHT OUT THE DOOR!
Filed under: Blogging, E-appointments, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Ms. Jones came for her first appointment with you. She filled out the forms and waited to be seated. Your assistant took her back to an operatory and took a full set of x-rays. You waltz in and greeted Ms. Jones making all the necessary pleasantries. You reviewed her x-rays and intelligently explained to her what was wrong with her teeth. At the end of the appointment Ms. Jones paid her bill, but refused to schedule her next appointment using the excuse she would have to check her calendar then call. You just chased her right out the door!!!
Even though, you may very well be the most charming person on the planet, are the patients really buying what you’re selling? Believe it or not, not every patient trust that you actually know what you’re doing! They came in for a routine visit and you’re telling them they need treatment. Dollar signs are flashing in their head, along with the thoughts of “is this doctor for real”! The patient wants to trust you, but they don’t. The patient never gains the trust they need and they leave the practice.
Considering that most doctors and staff tend to treat patients like they are part of the procedure instead of a valued customer with individual needs, you lose the patient. You need to meet their expectations before they can commit to calling you their dentist. Learning how to meet each person’s expectations and figuring out what motivates each individual to buy will increase your patient retention, raise your treatment plan acceptance rate, and multiply your profits.
Smiling politely and asking Ms. Jones how her day has been, isn’t enough anymore! Patients no longer go year after year to the local dentist because it’s close to their house or because their whole family has been going there for years. Patients want to go to the dentist that they feel a connection with and who they think they can trust. They want to know that they are getting the best dental treatment and GUESS WHAT; they are willing to pay for it!
You can’t blame anyone but yourself and you can’t hide from what your numbers say about your retention rate. So go look in the mirror and tell yourself that you can fix this!! At Dental Marketing Hub, we can show you and your staff how to effectively analyze each patient so that you can meet their expectations. Call us now at 805-423-2512 or email us at info@dentalmarketinghub.com and we will help you stop chasing patients out the door!
Doctor, email Marketing Attracts new Patients!
Filed under: Blogging, Email Marketing, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
What could Dental Implants do For Me?
by Dr. Doe,
Hello,
You might have asked yourself at some point while reading your information report or one of my emails ,”Well, Doctor, what could dental implants do FOR ME?”
First of all, it’s a life changing option to actually address the problems, not just cover up this ugly situation. Here are the benefits:
- You might regain 90% of your chewing force taking you back to the way you could eat when you were 18 years old. Research shows us that has been well studied.
- It aids you to more fully chew your food for proper digestion with confidence and comfort.
- It could give you back the 10 years of life that was taken from you when you lost your teeth.
- It can STOP the permanent loss of jaw bone.
- You could gain the force to eat more closely to natural teeth.
- You might enjoy the taste of your food without additive to hide the messy denture adhesive and thick plastic bases.
- Now you can enjoy eating while reducing your salt and sugar intake to help control high blood pressure and diabetes.
- You might not experience that gagging feeling from loose fitting dentures.
- Your appearance could improve with confidence when you smile, talk, and laugh with friends and family.
As you can see, there is a lot to be offered from dental implants. But it can only happen for you if you take the next step and pick up the phone and call my office at: (760) 567-1234.
Committed to transforming your life,
Dr. Doe
We look forward to hearing from you! Please call our office today 760.567.1234 to schedule your appointment. If you have questions on payment options available or insurance benefits, we will be happy discussing your concerns and needs when you call!
Doctor,
If you would like to brand your emails and send patient messages like this one; we can help you. Simply supply us with your patient email addresses and presto, the email is on its way. We create a private data base for you which is secure and safe. This information will not be sold or transfer to other parties.
Our customer relation management system is designed to help Doctors communicate with their patients. Emails, special occasions, news letters, white papers or your latest blog copy.
Each email has social media links to facebook, twitter, your web-site and other soical booking sites. This attracts back links, attracts new patients and the search engines love it!
The new way to market for the 21st Century. Contact us today; you will be amazed at the results you get!
Dental Marketing Hub
http:/www.dentalmarketinghub.com
info@dentalmarketinghub.com
805-423-2512
Online Appointment Scheduling
- E-appointments is a web based appointment scheduling site that is convenient, and easy to use.
- E-appointments provide you and your customers with a convenient and secure access to web scheduling from any computer connected to the Internet.
We are pleased to introduce you to E-appointments, the most comprehensive online scheduling suite on the market.
Our scheduling suite includes:
- An integrated online scheduling program that allows patients to schedule an appointment online at any time
- A 24/7 live customer support center to schedule appointments for patients when online access is not available
- An innovative iPhone/iPad application that allows you to manage your schedule from any location
- If you already have a webpage, the scheduling suite includes a widget that can be incorporated into you website
- Automated calls and SMS reminders to minimize your patients no show rate
- Live chat for technical support
- Many other outstanding features
Please visit us at: www.dentalmarketinghub.com
You could also check our video here.
The world is heading towards electronic solutions, and patients want to have the ease and convenience of scheduling their appointments online. Keep up with the current demands and make your appointments easier to manage, reliable and organized with e-Appointments. We look forward to being a part of your success.
How is your Dental Practice Health
Filed under: Blogging, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Doctors, have you ever asked yourself this question: Am I driving my dental practice or is it driving me? Don’t be surprised by the answer you get. Many business owners get the same answer, and conclude that they are not driving their businesses, but just merely working at a job.
Here’s another shocking statistic. Less than one in every 100 business owners will never create the wealth, lifestyle or level of success they are after. The stark reality is that your dental practice is doing one of the following:
1. Growing and meeting the goals and objectives set forth in your business plan
2. Holding it’s own, or just barely meeting goals and objectives
3. Losing money
4. Dying
You are serious about your dental practice or you wouldn’t be there. Being serious about it, your goal is not about just surviving, it is about generating capital, improving your bottom line and growing.
Do yourself a favor and answer the following questions on the Dental Practice Health Assessment form that has been designed to rate your dental practice in relation to the ideal practice. It will be a good exercise to see where you are strong or where you might be weak.
We know Einstein’s definition of insanity; “doing the same thing over and over again and expecting different results”. Think about this quote for a second and ask yourself, does this quote apply to the way you run your dental practice? Have you been doing the same thing over and over again expecting different results?
Let’s find out, go ahead and answer the question honestly on the “Dental Practice Health Assessment” form. Click to get: “DENTAL PRACTICE HEALTH ASSESSMENT”
Why Should My Dental Practice have a Blog?
Filed under: Blogging, Inbound Marketing, Interactive Internet Dental Marketing, Internet Marketing
Dental practices as well as all businesses who have a web presence should have a blog. Don’t take our word for it, click these links to see why!
6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
Study Shows Small Businesses That Blog Get 55% More Website Visitors
“If you blog, you know that it’s good for your business.”
Dental Marketing Hub provides a service to do the blogging for you, and it’s as simple as 1 2 3. Check it out, … and within several minutes you will have a new blog designed just for your practice. DMH will add a new blog post once a week for your dental practice. If you or other team members wish to add a blog article, all the better; Google and the other search engines will reward you for your blogging efforts. Just watch your rankings and patient traffic increase. What are you waiting for… just click here to get started!
Inbound vs. Outbound
Inbound Marketing vs Outbound Marketing
Marketing is changing and due to the fact that people are moving more and more into social media, the Inbound style of marketing is more about conversation others are having about your products and services.
The time has passed where you send out tons of emails, letters or faxes to possible targets – or put an ad in a newspaper. The costs are too high to acquire a new client.
People don’t like it when they are interrupted endlessly with Outbound marketing. The way is now to get them interested, communicate with them and direct them to your website where they can interact with you.
The newest researches show that this way costs only a 10th (or less) than before. Additionally your audience increases dramatically, and if they receive value, will spread the word about you.
But this means that you have to change your marketing strategy dramatically. You must present yourself in a much more personal way than before:
“People don’t buy from shops or websites – they buy from people”
This means that you have to create a presence on the internet that people are aware of you – we call this visibility. And that your web presence attracts people to you – and your services and products.
And it will build and raise the awareness of your brand – locally and international.
It will be some effort at the beginning, but it’s long-lasting. An ad in a newspaper has a very short life-time, it costs money – and this multiplies the more often you use it.
This slogan says all:
“Outbound is temporary – Inbound is forever”
There is nothing more to be said.
Michael Haschek Receives Certification in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program
Bad Ischl, January 17, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Michael Haschek as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges Haschek’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
Haschek joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.
To complete the Inbound Marketing Certification, Haschek completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)
Michael Haschek is offering his know how as service either via Dental Marketing Hub or via his private page http://www.haschek.com/inbound_marketing.html.
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)
This certification is administered by HubSpot.
About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.
2010 Is All About Change!
Filed under: Interactive Internet Dental Marketing, Internet Marketing
Change is with us; how dentists embrace change will determine how well their practices will do in the coming weeks, months, and years ahead. To ignore change, and think one can continue to achieve the same results achieved in prior years, is a grave mistake.
Inflation, recession, depression, or whatever we are experiencing is an indication that change is happening to business and adjustments must be made, and made quickly to stay in business. Change does not need to be a negative thing; how we react to it is most critical.
The dental industry is also seeing change — in technology, treatments, and the way dentists market to their patients. The manner in which a dentist adjusts his or her practice to change will determine the success of the practice.
Patients are also experiencing change, and with this change will come new needs and desires. Dentists will need to communicate to their patients that they have the professional skills and experience to meet patients’ needs — how will dentist inform their patients effectively that they have a solution for them.
The key is not only being ready, but in proactively marketing these services to their patients to develop the need. We are experiencing a paradigm shift in the way dentists communicate with their patients. In order to inform and educate potential or existing patients, dentists will need to know that traditional marketing is dead or dying; patients are no longer turning to print media for information. Instead they are embaracing everything digital, which is why Interactive Internet Marketing is key for future success.
Now is the time to embrace this change, your practice will depend on it.
HERE’S THE PLACE TO INEXPENSIVELY FIND NEW PATIENTS.
MediaPost just reported that Forrester Research is predicting that the spending for internet-based, interactive marketing campaigns will grow 11% this year!
And where is this growth coming from? According to Forrester Research, it is moving from “traditional media to digital channels”. Forrester Research is “…a technology and market research company that provides pragmatic advice…[and] that creates forward-thinking research…” according to their website.
Research Magazine says that the total amount of marketing spending “which includes [internet] search, E-mail, social media [marketing] and mobile marketing, is expected to double… by 2014”. A recent survey referenced by Forrester Research shows that 60% of marketers are going to increase their [internet] interactive budgets, while 40% of them plan to cut their traditional media budgets.
These numbers demonstrate a significant trend away from print media in particular. Now, why are major companies moving away from traditional marketing strategies? The following from Forrester Research will help answer that question: “The growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers” [emphasis added]. So, major companies are now realizing that to get their messages in front of customers, they have to market on the internet because this is where the customers are to be found now.
This trend is expanding to all devices that allow for internet access: even mobile devices. The biggest budget gains are expected in Mobile and social media – increasing respectively by 70% and 60% in 2009. E-mail marketing and Search Engine marketing is expected to increase as well.
For dentists looking for a low-cost, effective strategy for targeting new patients, there is no better way than through “digital channels” including search-optimized websites, email, social media, and Mobile marketing.
Please feel free to contact us if you have any questions regarding your marketing strategy.
Morris Harmor, Marketing at Global Market Hub.