HERE’S THE PLACE TO INEXPENSIVELY FIND NEW PATIENTS.
MediaPost just reported that Forrester Research is predicting that the spending for internet-based, interactive marketing campaigns will grow 11% this year!
And where is this growth coming from? According to Forrester Research, it is moving from “traditional media to digital channels”. Forrester Research is “…a technology and market research company that provides pragmatic advice…[and] that creates forward-thinking research…” according to their website.
Research Magazine says that the total amount of marketing spending “which includes [internet] search, E-mail, social media [marketing] and mobile marketing, is expected to double… by 2014”. A recent survey referenced by Forrester Research shows that 60% of marketers are going to increase their [internet] interactive budgets, while 40% of them plan to cut their traditional media budgets.
These numbers demonstrate a significant trend away from print media in particular. Now, why are major companies moving away from traditional marketing strategies? The following from Forrester Research will help answer that question: “The growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers” [emphasis added]. So, major companies are now realizing that to get their messages in front of customers, they have to market on the internet because this is where the customers are to be found now.
This trend is expanding to all devices that allow for internet access: even mobile devices. The biggest budget gains are expected in Mobile and social media – increasing respectively by 70% and 60% in 2009. E-mail marketing and Search Engine marketing is expected to increase as well.
For dentists looking for a low-cost, effective strategy for targeting new patients, there is no better way than through “digital channels” including search-optimized websites, email, social media, and Mobile marketing.
Please feel free to contact us if you have any questions regarding your marketing strategy.
Morris Harmor, Marketing at Global Market Hub.
Interactive Internet Patient Acquisition made Sustainable
Here and there and now again we find something worth while to put into place that is sustainable and appears to stay with us for the long haul. The Internet is here to stay for at least the foreseeable future. It makes since to embrace it and implement it into our businesses with a degree of passion we have given to none other.
Can your dental practice afford to ignore the Internet? To do so is to deny yourself the single greatest opportunity to strengthen and grow. Regardless of whether or not you sell goods or services directly online, an Interactive Internet marketing strategy is capable of generating the new business that could transform you from a local enterprise into a global player. Your internet strategy is your unique blueprint for wider success.
Interactive Internet marketing strategy – complementing your overall business objectives deciding on what you want to achieve from the Internet is vital. The foundations of any Internet marketing strategy should be dictated by your overall business objectives and focus on the three core areas:
• Consolidation – meeting the demands of existing patients
• Growth – targeting and attracting new business
• Efficiency – maximizing return on investment (ROI)
Only once you’ve decided on what you want to achieve in these core areas can you begin to plot an Internet marketing strategy that systematically addresses your business aims. Embarking on a plan of action without clearly defining your goals is merely throwing money into the wind.
Need help with your Internet marketing strategy? Get in touch with us and let us help you grow your business?
We’re Internet Marketing and Sales experts and we work with dental practices of all sizes to help them make more money from their online marketing programs. You can mix and match our sales techniques and dental marketing solutions along with web technologies to get the best results for your business from as little as $69.00 per month. We offer “Instant Rankings”, “Link Building” campaigns, “Search Optimized Content” and copy-writing, PPC campaigns, Website design and build, and a whole host of specialized sales and marketing expertise to get the traffic through to your site, and to get that traffic to convert into sales.
Dental Marketing Hub – the no nonsense interactive Internet marketing company for the 21st Century.
We’ve got nearly a two decade’s experience in all things web and a combined sixty years of sales and marketing experience. Whether you’re a new start-up, a regional operation or a multi-national dental corporation, we can help with your Interactive Internet marketing. We adopt an uncomplicated approach to business – our strong project management principles and systems ensure everything happens as and when it needs to, with as little fuss as possible and with the best results.
So if you’re looking for an Interactive Internet marketing company to maximize your return on investment, that values customer service and deliver the highest standard of products and services – then talk to the Dental Marketing Hub a company that delivers in spades. Get in touch today.