Sweeten The Deal, Then You Can Have The Raise You Deserve!
Every day you stress about production and collections. Will you have enough money to cover your overhead? Patients complain about the cost of treatment and you think to yourself, how could they be so ignorant to the fact that you spent a lot of time and money becoming a dentist, you have a lot of bills to pay, you have staff you are responsible to pay on time, malpractice insurance, and so on. In your mind you break it down by how much you personally make per hour and you’re not happy with it. Some days it’s enough to make you throw in the towel.
Open your mind to the fact that your staff stresses in the same manner. They come to work every day, give your patients the best care they can, do everything you ask of them, and still struggle to make their bills each month. They get frustrated that they seem to work harder, but do not gain financially. When they approach you about a raise, you respond with the same excuse that every dentist has used for the last 50 years… I can’t afford to give you a raise right now. Without you seeing, their eyes are rolling to the back of their head because you’re still sporting your tan from your two week vacation in the Riviera! A vacation they will never be able to take! They start looking for a new job so they can get the raise they deserve. You now have to interview, hire, and train new staff, which costs you money.
If you think your patients don’t notice the entire staff turnover, you’re wrong! Even if a patient only comes for their 6 month checkup, they notice if the staff is new. When patients constantly see new staff members they begin to question your ability as a dentist. If the staff won’t stay, why would the patients!
So here are the facts:
1. When employees feel like they are making what they are worth, they are more productive and remain loyal to employers.
2. When you have low staff turnover, patients will trust you more and be loyal.
3. When patients are loyal, they commit to more treatment and refer more people.
All of this makes YOU more money! 
So go ahead, give your staff the raise they deserve, or sweeten the deal, then you can have the raise you deserve!
Making what you are worth is more important than ever, for you and your staff. For help in finding inventive ways to implement a compensation program that will work for you CALL US NOW at 805-423-2512 or email us at info@dentalmarketinghub.com.
