Global Market Hub and HCITEK Pvt Ldt Sign a Collaboration Agreement for Website Development
January 22, 2010 — Paso Robles, CA – Global Market Hub and HCITEK Pvt Ldt sign a collaboration agreement for website development. Global Market Hub has choosen HCITEK for their exceptional quality and vast experience in website developement.
Global Market Hub (http://www.globalmarkethub.com) is active in creating marketing concepts for dentists using Inbound and Outbound Interactive Internet Marketing. All available services for dentists can be found at http://www.dentalmarketinghub.com . Global Market Hub also helps California small businesses find the best available insurance quotes possible; http://www.einsurancehub.com .
HCITEK Pvt Ltd (http://www.hcitek.com) is a company providing website development and programming. Hcitek is an established web solutions company delivering web development services of any complexity to clients worldwide. Being in IT business for over 10 years, Hcitek has a strong team of skilled experienced IT experts. They are well know as the creators of RupieeMail.
2010 Is All About Change!
Filed under: Interactive Internet Dental Marketing, Internet Marketing
Change is with us; how dentists embrace change will determine how well their practices will do in the coming weeks, months, and years ahead. To ignore change, and think one can continue to achieve the same results achieved in prior years, is a grave mistake.
Inflation, recession, depression, or whatever we are experiencing is an indication that change is happening to business and adjustments must be made, and made quickly to stay in business. Change does not need to be a negative thing; how we react to it is most critical.
The dental industry is also seeing change — in technology, treatments, and the way dentists market to their patients. The manner in which a dentist adjusts his or her practice to change will determine the success of the practice.
Patients are also experiencing change, and with this change will come new needs and desires. Dentists will need to communicate to their patients that they have the professional skills and experience to meet patients’ needs — how will dentist inform their patients effectively that they have a solution for them.
The key is not only being ready, but in proactively marketing these services to their patients to develop the need. We are experiencing a paradigm shift in the way dentists communicate with their patients. In order to inform and educate potential or existing patients, dentists will need to know that traditional marketing is dead or dying; patients are no longer turning to print media for information. Instead they are embaracing everything digital, which is why Interactive Internet Marketing is key for future success.
Now is the time to embrace this change, your practice will depend on it.
HERE’S THE PLACE TO INEXPENSIVELY FIND NEW PATIENTS.
MediaPost just reported that Forrester Research is predicting that the spending for internet-based, interactive marketing campaigns will grow 11% this year!
And where is this growth coming from? According to Forrester Research, it is moving from “traditional media to digital channels”. Forrester Research is “…a technology and market research company that provides pragmatic advice…[and] that creates forward-thinking research…” according to their website.
Research Magazine says that the total amount of marketing spending “which includes [internet] search, E-mail, social media [marketing] and mobile marketing, is expected to double… by 2014”. A recent survey referenced by Forrester Research shows that 60% of marketers are going to increase their [internet] interactive budgets, while 40% of them plan to cut their traditional media budgets.
These numbers demonstrate a significant trend away from print media in particular. Now, why are major companies moving away from traditional marketing strategies? The following from Forrester Research will help answer that question: “The growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers” [emphasis added]. So, major companies are now realizing that to get their messages in front of customers, they have to market on the internet because this is where the customers are to be found now.
This trend is expanding to all devices that allow for internet access: even mobile devices. The biggest budget gains are expected in Mobile and social media – increasing respectively by 70% and 60% in 2009. E-mail marketing and Search Engine marketing is expected to increase as well.
For dentists looking for a low-cost, effective strategy for targeting new patients, there is no better way than through “digital channels” including search-optimized websites, email, social media, and Mobile marketing.
Please feel free to contact us if you have any questions regarding your marketing strategy.
Morris Harmor, Marketing at Global Market Hub.